Userengage vs ActiveCampaign

Communication channels

The more communication channels you have, the bigger the possibility that you will reach your customer in the most timely and elegant way.

Solutions

What do both solutions have?

Mailing

Sending automated or manual emails to your visitors.

SMS

The ability to send personalised SMS triggered with the behaviour of the website visitor.

Heads-up messages and subscription forms

Simple pop-up messages that ask users for the email address or direct them to a certain page.

Online Chat
Benefits of using UserEngage:

Engage at just the right moment, generate leads from inbound traffic and help your customers when they really need it

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Custom forms
Benefits of using UserEngage:

UserEngage enables you to show your visitors dynamic HTML forms adjusted to visitor's behaviour. The difference here is that the forms can ask about anything you want and have any design that fits your style.

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Call center
Benefits of using UserEngage:

Also using a default Twilio connection, UserEngage lets you contact your visitors by adding them to calling campaigns.

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Dynamic Page Content
Benefits of using UserEngage:

You can automate changing the content of your website to include user attributes or targeted messaging just like Uber or AirBnb.

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User Data Management

The more information you have about your visitors, the better you can personalise and target your messages which in turn increases conversion.

Features that both solutions share

Page views and events

Gather data about the page views of visitors. You can also track events such as video play or any other interaction with your website.

Standard and custom user attributes

Both system come with a set of similar user attributes such as location, language, device etc. Both also enable custom attributes such as company size or trial days left.

Customer base filtering

Both systems come with a database enabling you to see particular contacts based on simple filters.

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Adding events without coding
Benefits of using UserEngage:

UserEngage lets you add new events to your website without having to talk with developers every time. This lets marketers move on with their projects faster.

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Filtering with event attributes
Benefits of using UserEngage:

Here is how it works: If you have UserEngage on a marketplace website, you can filter your database to see all the people who at least once viewed red shoes that cost more than $120 in size 8.

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Messaging Automation

Messaging and CRM automation enables you to put your marketing on an autopilot.

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Features that both solutions share

Visual editor for building automation graphs

UserEngage and ActiveCampaign® share a similar interface for automating communication processes. It consists of visual blocks that allow you to schedule different communication for each visitor.

Automation based on triggers, conditions and actions

Both automation systems are based on the idea that each automation should include a trigger that starts the process, a condition for narrowing communication audience and action modules.

Additional features

Those section of UserEngage will help you manage your contacts and always stay up to date with your business shape.

Features that both solutions share

CRM integrated with automation

Combine blocks from a range of categories to build pages that are rich in visual style and interactivity.

Reporting and dashboards

Stack is built with customization and ease-of-use at its core — consistent markup and useful data attribute modifiers make rapid development simple.

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Custom analytics capabilities

UserEngage allows you to create custom reports about user or agent activities. So for example you can have a data dashboard containing the up-to-date number of people who signed up in the last 24 hours but haven't talked on chat with you.

Same price different features

Let's get to the simple numbers and features. UserEngage delivers more advanced and flexible features for the same price.

UserEngage

$352

Per month

  • 10000 contacts
  • Unlimited seats
  • Mailing
  • Custom pop-up forms
  • Custom reporting
  • Automated SMS delivery
  • CRM
  • Online Chat
  • Dynamic page content
  • Automated SMS delivery
  • Call center
  • Advanced event analytics
  • Codeless event setup
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ActiveCampaign

$349

Per month

  • 10000 contacts
  • 50 seats
  • Mailing
  • Template pop-up forms
  • Basic reporting
  • Automated SMS delivery
  • CRM