We've started this journey by solving the problems we experienced ourselves.
We've came up with the idea for UserEngage when working on a global open source initiative. We couldn't understand why our website visitors became unengaged. For a long time we were struggling trying to make sense of Google Analytics data but haven't found the answer.
The thing is that we needed more than just knowledge about the visitor. Our goal was to find out what each visitor is looking for and then do whatever we could to make him more engaged.
We tried numerous solutions: chats, mailing tools, analytics platforms. At the end we were only frustrated with endless integrations, APIs and lost messages.